Revamping Law Firm Marketing Lists — With Partner Buy-In 1 Revamping Law Firm Marketing Lists — With Partner Buy-In
Law360 (July 22, 2021, 2:56 PM EDT) — According to a new LexisNexis study of law firms, a focus on metrics, data and digital marketing channels, like email, helped contribute to the performance of the highest-growth firms in 2020.[1]

This study strikes a personal cord for our marketing team, as we recently underwent a refocus on data-driven email.

As a result, our team learned some valuable lessons about structuring a major marketing project that is not only successful for the marketing team, but also gets buy-in from the partners and provides measurable results.

Updating Your List Is Important

Making any major changes to marketing processes, technology or data requires…